TARGET AUDIENCE

The target audience and market are just as important as the actual product itself. Without knowing who the product is aimed at, it would be difficult to make it successful.

From my understanding, the target audience refers to the specific group of people that a media product is created for. The target market, on the other hand, refers to the broader marketplace where the product exists, including the people who are already interested in or consuming similar products. This market can be divided into different groups based on their needs, preferences, and behaviors.

Market Segmentation

• Geographical Factors
  The market can be divided based on location, such as a particular region or country. This helps in tailoring products to fit cultural differences and local preferences.

• Demographics
  People can also be categorized based on factors like age, gender, nationality, and occupation. These divisions also include social classes, such as upper class, middle class, and working class, as well as people working in different industries, like corporate (white-collar) or labor-intensive (blue-collar) jobs.

• Psychographics
  This refers to lifestyle choices, values, personality traits, and interests. Psychographic segmentation divides consumers into groups such as aspirers (status-driven individuals), explorers (adventurous and open-minded), reformers (focused on social change), and traditionalists (those who prefer stability and routine).

• Behavioral Factors
  While behavioral aspects might not seem as influential, they still play a role in understanding consumer habits. Factors such as how often a customer buys a product, their loyalty to a brand, and how price-sensitive they are all affect purchasing decisions.

By understanding these elements, a media product can be designed in a way that effectively attracts and engages the right audience, ensuring its success in the market.