Understanding genres is important because they influence how a media product is marketed. A genre is a way of categorizing media based on its style and key characteristics, such as themes, visuals, and structure.
In music videos, the genre is determined by the type of music. The video usually follows the typical characteristics of that genre, making it recognizable to the audience.
Genres also benefit the audience by creating a sense of familiarity and comfort. People enjoy recognizing certain elements, relating to the content, and even idolizing it. In music videos, these familiar elements can be linked to specific artists or to the genre itself.
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