PURPOSE OF A MUSIC VIDEO

 

The Purpose of a Music Video

Music videos are created for several important reasons. There are four main purposes that explain why they are made and how they benefit both artists and audiences.

1. Showcasing a performance of a song
   One of the main reasons for making a music video is to visually present a pre-recorded song. This often includes the artist performing the song through lip-syncing or playing instruments. For instance, the music video for Believer by Imagine Dragons features the band performing alongside dramatic visual elements, enhancing the impact of the song.

   
   

2. Bringing the song’s meaning to life
   Music videos often serve as a visual representation of the lyrics or overall theme of a song. They create a storyline or imagery that complements the music, making it more engaging for viewers. A great example is You Belong With Me by Taylor Swift, which tells a story that reflects the lyrics, making the emotions of the song clearer and more relatable.

   

3. Promoting the song and increasing sales
   Music videos act as powerful marketing tools. They help generate interest in a song, making it more likely to be shared, streamed, or purchased. A well-produced video can grab attention and make a song go viral, leading to greater commercial success for the artist.

4. Building or shaping the artist’s image
   Music videos play a huge role in creating or reinforcing an artist’s public image. The artist is usually the central focus of the video, with everything designed to highlight their personality, style, and branding. For example, Wrecking Ball by Miley Cyrus was used to present a bold and emotional transformation in her career, helping redefine her image.